Micromax – A Story of a Company

Micromax – A Story of a Company

Micromax is an Indian company that started out as a manufacturer of mobile phones. Founded in 2000, it has become one of the country’s leading providers of affordable electronics. In recent years, Micromax has expanded into other areas such as tablets, laptops, and TVs.

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What is Micromax?

Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana. The company was founded in 2000 as an IT software company and now offers mobile phones, tablets, LED TVs, and laptops.

The history of Micromax company

In the 1990s, Micromax was founded as an IT software company in India. However, in the early 2000s, the company shifted its focus to telecommunications, and it soon became one of the leading mobile phone manufacturers in India. In 2010, Micromax launched its first smartphone, and by 2014, the company had become the 10th largest smartphone manufacturer in the world. Today, Micromax is one of the most popular mobile phone brands in India, and it continues to grow its global reach.

The products offered by Micromax

  • Micromax is one of the largest producers of mobile phones in India and it is aimed at making a good name for itself in the Indian market with this huge portfolio of products. It is a manufacturer of digital cameras, air-conditioners, laptop computers, washing machines, and televisions. The company was founded in 1991 by Ravindra Vansant and Ashoka K. Pardhi. In 2002, he was joined by Suresh Gopala who served as the company’s CEO until 2010. After he left the company, Ravindra Vansant returned as its CEO.


  • The company offers a wide range of products including mobile phones, tablets, laptops, and televisions. Micromax’s mobile phones are available in a variety of price points and feature sets to suit a wide range of customer needs. The company has also entered the laptop and tablet market with a number of affordable devices.


  • Micromax’s products are available in a number of markets including India, Bangladesh, Nepal, Sri Lanka, and Indonesia. Micromax has been an engaged marketer for more than two decades and has gained a strong reputation for quality, reliability, and affordability. Micromax products are available in a wide range of markets both in the digital and traditional print mediums.


  • The company provides the highest levels of customer satisfaction by offering cost-effective goods. Micromax is a pioneer in the development of mobile devices that are innovative, affordable, and come with the latest technology. The product line offered by the company has expanded over the years to include smartphones, tablets, laptops, and televisions. The company’s growth can be attributed to its focus on offering affordable devices.


  • Micromax has been a successful company by providing an extensive range of products at affordable prices. The company has been able to maintain this success throughout the years through effective marketing strategies and timely launches of new products. The CEO, Rahul Sharma, has been able to transform this company into a leading global IT-enabled service provider in the mobile phones, tablets, and television industry.


Why Micromax is a successful company

The focus on quality isn’t just limited to their smartphones, in fact, it’s an important part of their success. They make sure to use high-quality materials and components, and they test their products rigorously before releasing them. This attention to detail ensures that they use the very best material to produce the best product. Micromax’s commitment to quality is not only reflected in its products but in all of its processes.

They manufacture all of their products in their own factories, which allows them to control every step of the process and ensure that they’re producing the best possible product. Micromax keeps constant track of its manufacturing processes, as well as its customers’ needs and feedback. This helps them produce something that’s truly great.

In addition to producing great products, Micromax also has an excellent marketing strategy. They know how to reach their target market and they always deliver on their promises. This has resulted in a lot of word-of-mouth marketing for the company, which has helped them to grow even more.


Finally, Micromax is always innovating. They are constantly coming up with new ways to improve their products and services. This means that they are always ahead of the curve, which helps them to maintain its position as a leading company in the market. Micromax is a very successful company for many reasons. They produce great products, they have an excellent marketing strategy, and they are always innovating.


One of the things that makes Micromax so successful is its focus on producing great products. Micromax is a huge brand. Almost every phone manufacturer has a Micromax brand name on its products. The phones are good enough and very cheap. But, Micromax seems to be the pioneer itself in the world of smartphones. Their introduction of ‘Micromax Canvas 4G’ – the first device with 4G (and two sim cards!!!) at the time of launch – was a game changer.

Why Micromax is a successful company?

Malls in India are trendy and contribute to the economy of the country. The shopping malls in India are well-known for their huge space and facilities like cinemas, restaurants, food courts, and food outlets among other facilities. More than 2,500 shopping malls are operated in India and they contribute considerably to the Indian economy. It is estimated that these malls contribute a total of ₹63,945 lakh (US$1 billion) to the Indian economy annually. It is also estimated that a total of 1,000 new malls will be constructed in India by 2018.


How to become a Micromax dealer

When it comes to mobile phones, Micromax is a name that is synonymous with quality and affordability. This Indian company has been gaining popularity in recent years, thanks to its innovative products and commitment to customer satisfaction.

Getting into the mobile business is a great way to bring in lots of extra income and build up a solid customer base. Micromax is a company that has been at the forefront of this industry for years, developing some of the most innovative products for the market. It’s easy to see why so many people are choosing this brand to work with when it comes to smartphone options.


The first step is to visit the Micromax website and fill out the online registration form. Once you have submitted the form, you will need to provide some basic information about your business, such as your company name and contact details. You will also need to specify the products you are interested in carrying.


Once your application has been reviewed and approved, you will be contacted by a Micromax representative who will provide you with further instructions on how to become a dealer. You will likely be required to purchase a minimum inventory of Micromax products, as well as sign a contract agreeing to sell only Micromax products in your store.With a little bit of effort, you can easily become a Micromax dealer and start offering your customers high-quality, affordable mobile phones


What happened to Micromax

Micromax was founded in 2007 in Bangalore, as a business-to-business brand. It was later repositioned to be a consumer brand. In January 2011, Micromax launched its first smartphone, the Micromax X300. It was well received by the market and featured in various reviews. In February 2011, Micromax launched its second smartphone, the Micromax Yureka, which was also well received by the market and was in the first round of nominations for the Red Dot Design Award.

In May 2012, Micromax launched two other smartphones, the Micromax Funbook and the Micromax Youthfulness. The Funbook was one of the most popular phones among Indian students in 2012 and 2013. In October 2013, Micromax launched another smartphone, the YU Yureka Black. 



The entry of China into the Indian market has been a game changer. With the government’s initiative to allow Chinese firms to set up shops in the country, the nation is no more a closed market. The Chinese have shown their resolve; as such, Indian companies have opened their windows to Chinese firms, including telecom, internet, and retail. Once the Chinese enter India, they’ll take over. Micromax was a distant runner-up against Samsung and Xiaomi, yet it was very close behind HMD Global’s Nokia-branded devices.

As these rivals came up, Micromax had to act. The organization announced an end-to-end strategy and the arrival of a new chief executive – Rahul Sharma, who was previously with Samsung. Micromax secured funding and in particular, set up JVs with Taiwan’s Foxconn and China’s Oppo. The strategy to battle the late start was to offer a lot of value and bring down the price tag even more, while also increasing the quality of what they offered.

The organization was able to take off in an extremely short span of time to the third position in terms of the total number of phones sold on a yearly basis in India. Micromax has one of the largest market shares in mobile phones in India; however, it has constantly been trailing behind Samsung and Apple.


This article has briefly told the story of Micromax, a company that has come to be known for its innovative products and affordable prices. Founded in 2000, Micromax started as a small IT software company in India. However, it quickly rose to prominence in the mobile phone market, thanks to its unique offerings and ability to appeal to cost-conscious consumers. Today, Micromax is one of the leading smartphone brands in India and is expanding its reach into other countries as well.

Micromax is back and will do something that its rivals can’t even dream of in the very near future. It has announced an all-new range of smartphones which will be its biggest launch since the company started working in this particular field. The company has been trying to break into the smartphone market for a long time and now, it seems like it has been able to stand up to the promises it is making and will be able to xxxxxx back its market share. We would have to wait and see how long Micromax will be able to hold its position in the market but it is definitely going in a positive direction.



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